the castle > why WiMu

The castle - WiMu
photo Vacchetto

Why does a wine museum have to be situated inside the Falletti Castle of Barolo?
The choice to create a new museum was aimed to allow a community to connect with the cultural values expressed in their historical, artistic, and anthropological heritage. As a museum, it is not simply a container of objects, but an institution able to perform equally in conservation, valorization, and utilization of cultural property. In essence, it is a museum that is capable of affecting the cultural growth of society as a whole, to be used as a powerful educational tool for future generations.

If the production of wine and the territory from which it comes are powerful factors in cultural identity, then the lack of a museum dedicated to wine culture in the Langhe was certainly a gap to fill. What better place is there than here, in the heart of Barolo, to tell the story of the traditions and culture of wine?

The architectural setting of the majestic Falletti Castle with its uncontested historical claim was the natural choice for the valorization of wine culture. In addition, utilizing the manor would help to maintain it and keep it alive in its promotion and public access.

Another deciding factor was the need to create a strong point of attraction, assuming that today’s wine consumer is not content to simply drink wine and leave. Today, wine consumers want to learn more and to be involved in the world of wine. In order to do this, it is necessary to become a wine tourist.

To lead the wine consumer in his voyage of wine discovery, François Confino, designer and curator of the Museum, created a course that winds through scientific and poetic dimensions.

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«I WANT TO ENCOURAGE THE VISITOR TO QUESTION HIMSELF ON THE MEANING OF THE EXPERIENCE THAT HE’S LIVING»
F. Confino