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It tells the relationship between wine and human beings. Older than big civilizations, costant and deep. Whether it accompanies the dead in Egyptians afterlife or it excites Dionysus devotees in its rituals, whether it enlives the Greeks’ banquets, or it wins Europe’s heart with the Romans, wine has always been a human beings’ companion. «It exalts the joy or mitigates the fear» it raises our revelry or calms our fears*. As a good friend. WiMu tells this friendship.
*Sonnet to wine, Jorge Luís Borges
That which is Italy’s most innovative wine museum, as well as one of the world’s most important, opened in September 2010.
We are in Langhe, a territory that is famous all over the world for wine and for its landscapes, a Unesco World Heritage site. And we are in a castle with a thousand-year history.
Created from the imagination of François Confino, a designer of displays and installations in museums all over the world, the Museum is an interactive and emotional voyage through the world of wine, both cultural product and producer, able to trace the evolution of entire civilizations, to influence great artistic expression, and to shape territories and their people.
It is the wine’s close ties to humanity and how it is interwoven with our history and traditions – across countless civilizations – that the WiMu wishes to express. As Confino clearly stated: «I have visited several museums dedicated to wine in the world. But none of them told of wine’s extraordinary cultural dimensions. It was fundamental for me to create a poetic museum course for visitors. Not a place where you learn how wine is made, but a place to talk about the relationship between “us” and “it.”».
The museum visit is an immersion in the culture of wine: delving into its mysteries and myths reflects the physical sensation of descending, following the course that begins on the panoramic terrace and finishes in the building’s cellar, where is set the barolo Enoteca Regionale.