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The visit path

The WiMu is the story of an art, of a thousand-year tradition.

WiMu is an immersion in the world of wine, of its culture, of its myth. A journey to discover wine in history and arts, in universal myths and in local traditions, in its thousand-year close ties to humanity.

Tickets and info


Open every days from 10.30 a.m. until 7.00 p.m. last admission 6.00 p.m.

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Tel. +39 0173 386697


The times of wine

The birth of a great wine is the result of an unceasing work of nature, in a long and somehow mysterious process. It is the genesis of a living creature in the end. And while many different factors contribute, it’s up to time to control the living cycle of the vine, to scan the winemaker’s job, to regulate the must journey from the vats to the bottles. It’s time that becomes patient wait for the wine, that make itself big in the barrels.


Wine in history and arts

In the history of Western civilisation wine is not like any other drink. It emerges in each historical period, leaves its influence everywhere. It accompanies the history of mankind, since ancient times. And through the centuries, wine is a source of inspiration: figurative arts, music, literature and cinema have always dedicated special attention to it.


The Castle and the Falletti’s

The noble floor of the castle preserves the original furniture of the last Falletti marquis of Barolo, Carlo Tancredi and his wife Juliette, well known as Giulia di Barolo, fundamental figures in creating barolo wine. In these halls the name of Silvio Pellico echoes. Here also the memory of count of Cavour, of Carlo Alberto and of those who together were protagonists of the Italian Risorgimento history and of modern barolo wine birth resonates.


The Barolo College and the Wine tourist’s Temple

The castle underwent various transformations and the last was a will by the marquioness Giulia: in 1875 the building becomes the home of Barolo College. It was a school! In a perfect reconstruction of one of the classrooms, a patient “virtual” teacher explains what we still don’t know about wine. Next to this is the hall called the Wine tourist’s Temple, a multi-purpose space that is available to host corporate and private events.


Regional Enoteca of Barolo

In the ancient cellars of the castle is the Regional Enoteca of Barolo. It represents the 11 Barolo-producing towns of the Langhe. Here wine becomes concrete product, that you can choose, taste, enjoy and bring home with you.