The Next Wine Tourism
ENO7 del Turismo
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In 2025, WiMu – the Wine Museum of Barolo – celebrates its 15th anniversary: a milestone that becomes an opportunity to look ahead, explore new languages, and imagine new ways of welcoming, narrating, and experiencing wine.
Thus ENO7 of Tourism is born: the first event dedicated to building a shared vision for the future of wine tourism — more conscious, cultural, sustainable, and capable of connecting places, people, and imagination.
For three days, Barolo becomes an international lab where vineyards, landscapes, knowledge, and hospitality converse, hosting guests from some of the world’s most iconic wine regions.
Places are limited. Advance booking required
+39 0173 386697 +39 392 293 5912 eventi@barolofoundation.it
ENO7 brings together seven leading wine-tourism destinations: Barolo – Burgundy – Champagne – Napa Valley – Trentino – Tuscany – Sicily
Different stories, different cultures, united by one question: how do we innovate a place already rooted in wine legend?
Through dialogue, tastings, and public conversations, each territory offers its perspective and experience, contributing to a collective reflection on the future of wine tourism.
On the occasion of the 15th anniversary of WiMu – Wine Museum in Barolo, the Barolo & Castles Foundation presents ENO7 of Tourism, a new event dedicated to the future of wine tourism: innovation, vision, and new hospitality models.
The conference will bring together speakers from different cultural and professional fields, along with representatives from the seven featured wine territories, who will present their identities and vision for the wine tourism of tomorrow.
An opportunity to deeply rethink the relationship between wine, culture, and hospitality, imagining new models and narratives for the future.
When: Friday 21 November, 3:30 PM
Where: Castello Comunale Falletti di Barolo – “Tempio dell’Enoturista” (Temple of the Wine Traveler)
Open to the public – free entry until full capacity
A morning workshop reserved exclusively for the delegations of the seven featured wine-tourism regions, dedicated to sharing experiences, exchanging best practices, and developing new collaborations.
Objective: sharing tools, approaches, and visions for an innovative and responsible wine tourism landscape.
A gastronomic creation that is ritual, aroma, memory.
From Piedmontese tradition, a sensorial and cultural experience, where product and place meet.
Served throughout the day in the heart of the Castle — a suspended moment between taste, landscape, excellence and seasonality.
When: Saturday 22 November, 11:00 AM – 5:00 PM
Where: Castello Comunale Falletti di Barolo
Cost: €49
Five sessions blending wine and culture.
Each session includes 30 minutes of guided tasting of a single Barolo DOCG vintage + 30 minutes with special cultural guests — through words, music, art, and thought.
Limited seats – 30 guests per session
When: Saturday 22 November
Where: Castello Comunale Falletti di Barolo – “Tempio dell’Enoturista” (Temple of the Wine Tourist)
Cost: €30 per person per experience
Balance & Depth – 10:30 AM
Wine: Barolo DOCG 2010 – Official Selection of the Enoteca Regionale del Barolo (Regional Wine Center of Barolo)
Tasting guide: Cristiana Grimaldi – Director, Enoteca Regionale del Barolo (Regional Wine Center of Barolo)
Cultural guest: Valerio Berruti – Expert of Visual Arts
The vintage that marks the birth of WiMu.
In the glass, mature balance and chromatic depth; a Barolo that speaks softly with grace and structure.
Shades reveal time, maturity, tension, promise.
A journey through depth, clarity, and intensity — discovering how the eye leads taste and anticipates harmony.
On-site purchase available until sold out.
Surprise & Rebirth– 12:00 PM
Wine: Barolo DOCG 2014 – Official Selection of the Enoteca Regionale del Barolo (Regional Wine Center of Barolo)
Tasting guide: Cristiana Grimaldi – Director, Enoteca Regionale del Barolo (Regional Wine Center of Barolo)
Cultural guest: Paolo Giangrasso · Theatre & Performance
Unexpected vintage, now among the most fascinating and mysterious.
Bright finesse, subtle depth, character blossoming unpredictably.
A Barolo to be listened to like a story.
Pauses, breath, and voice guide a journey through the time of wine and of being: waiting, ripening, revelation.
On-site purchase available until sold out.
Warmth & Generosity – 2:00 PM
Wine: Barolo DOCG 2011 – Official Selection of the Enoteca Regionale del Barolo (Regional Wine Center of Barolo)
Tasting guide: Luca Giordana – Sommelier
Cultural guest: Riccardo Mey · Digital & Creative Design
A rich, enveloping vintage, warm and full in texture.
Light, glass, pixels, matter.
The bottle becomes architecture and symbol: transparency, reflection, territory turning into image and vision.
On-site purchase available until sold out.
Harmony & Transparency – 3:30 PM
Wine: Barolo DOCG 2013 – Official Selection of the Enoteca Regionale del Barolo (Regional Wine Center of Barolo)
Tasting guide: Luca Giordana – Sommelier
Cultural guest: Pierluigi Vaccaneo · Literature & Narrative
Pure, crystalline vintage. Vertical elegance, natural harmony.
Every sip is a beginning, every page a discovery.
Wine as myth reborn, story renewed: joy of surprise, power of rebirth.
On-site purchase available until sold out.
Waiting & Time – 5:00 PM
Wine: Barolo DOCG 2012 – Official Selection of the Enoteca Regionale del Barolo (Regional Wine Center of Barolo)
Guided tasting & performance: Luca Giordana – Sommelier
The vintage of waiting.
Slow time, patience, grace unfolding discreetly.
Notes in the glass, notes in the air.
The voice telling the wine merges with music — warmth and embrace in a sensory dialogue.
On-site purchase available until sold out.
A day open to the public, dedicated to tasting and storytelling: the wines of the seven territories intertwine with talks and encounters, revealing the uniqueness and hospitality of each land.
When: Sunday 23 November, 11:00 AM – 5:00 PM
Where: Enoteca Regionale del Barolo (Regional Wine Center of Barolo)
Cost: €25 per person – tasting of the wines from the six guest wine-tourism regio
On-site purchase available until sold out.
Possibility to taste Barolo DOCG at the Regional Wine Center of Barolo hosting the event.
WiMu – 15 years of wine culture
Barolo – heart of wine tourism
With ENO7 we celebrate history —
but above all, we begin to write the future.
